Yes We Can - The Internet takes politics to a whole new level

Below is an Emmy Winning video "Yes We Can" that was inspired by a speech delivered by Barack Obama following the 2008 new Hampshire primary. I personally do not have much interest in politics unfortunately but this video is something I have never seen before in the political arena. I felt that the video was very powerful on a political front, so please do take a few minutes to enjoy:



"Change", "Hope", "Vote", "Yes We Can" are the words I easily picked up after watching the video. The fact that I can so easily recall the words from watching the video just once shows how effective this video is for a political candidate. These are the key phrases they want to get out to the people and with over 1.7 million hits and being a winner of an Emmy, I can only imagine how many people take to those words.

I think this is the first time I have seen how politics are taken to a whole new level with the Internet and multimedia. I do not recall seeing a video on a political front such as this one. Most are usually boring, recordings of speeches, interviews and certainly not eye-catching. This video has employed the use of international artistes, music, a good juxtaposition of images, animation and catchy phrases. In my opinion, that is what makes the video so powerful: because it appeals to the people with its eye-catching and unconventional marketing.

Since many feel that young people are generally apathetic towards politics, maybe those in politics could also perhaps examine how they go about promoting themselves. Perhaps the majority of methods used are not relevant and appealing to the young, or perhaps we need more charismatic leaders that we identify we. Whatever it is, I think it is pretty evident that even in the political arena, there has to be constant change and improvements, in order to remain relevant.

In the future, it is highly probable that rallies will no longer take place only in real life but also broadcasted over the Internet, or perhaps voting will be done online. How about more personal interactions with Politicians over the Internet in real time? I am excited to see where the Internet takes politics in the years to come!