Apple and multimedia

These days, before the launch of practically any Apple product, such as the iphone, ipod or ipad, you can expect customers to queue up outside the Apple stores way before launch time or even witness some who camp overnight just so they can be ahead of everyone else in getting the new Apple product. If this is not evidence of successful marketing, I do not know what else is. Since this communication module focuses on communicating with the use of the Internet, let us look deeper into some of Apple's marketing strategy with the use of multimedia.

Smart use of media
With a variety of print ads, video ads, use of audio, use of text and so on, Apple uses a large variety of means to reach out to its audience. Not only are they prevalent online but they are also commonplace offline. They do not only place emphasis on a wide outreach but they also pay attention to the content used. Smart and catchy phrases by the Apple team such as "Spend Smart", "Make the ultimate upgrade" and "This changes everything. Again" are just some of their carefully chosen words used to attract consumers and build their brand. Below is an example of a very powerful video ad regarding Apple's iPhone 4:



Apple has very smartly incorporated various ways in just one ad to promote its iphone 4. These include the use of animations, use of clean, sharp and clear images, music, statistics and facts, images, illustrations, authority figures such as vice president of the Apple's product marketing team and senior vice president of iOS software, emotional and logical appeals to name a few. It has all come together to produce a very powerful video ad that I myself feel like getting an iPhone after watching this!

Website
Apple's website is also a very powerful marketing tool for its consumers. With an unconventional, unique, clean and consistent layout throughout their site, it is immediately aesthetically pleasing to the eye, attracting people to its site.



Within it's site, they have stratigically employed the use of videos, images and text to market their products, like the sreenshot of the iPhone 4 above. For example, for many of their products, there are videos and images for users to look at besides plain text. Not only are users able to get detailed information about their products but they get to visualize how the products look like too.

Interactivity
Another key marketing strategy used by Apple is the promotion of interactivtiy of their products and features. This has caused many to find the iPhone4 for example, so intriguing and to purchase the product thereafter. In fact, it promotes its iPhone 4 to be more than just any other smartphone. In fact, it promotes the iPhone to be more than a smartphone. Evidence of interactivity within the iPhone 4 include a large variety of applications, video calling, surfing, touch screen and so on.

This element of interactivity of Apple's can even be witnessed in their stores, where users are able to get their hands on Apple products and consults the Apple staff on the spot should they have any enquiries. This definitely helps to draw in the crowds!

Above are just some of the ways Apple has used multimedia alone to market their products. Just imagine what else Apple has done to promote their products and services.. It is truly amazing how within just approximately a decade, Apple has grown to capture such a huge user base!